How to remove yourself from DAA WebChoices (AdChoices)
WebChoices is the Digital Advertising Alliance's industry-wide consumer choice tool, letting you opt out of interest-based advertising from many participating companies in one place. The updated WebChoices 2.0 covers cookies, IP addresses, and probabilistic identifiers. It is a fast way to hit dozens of ad-tech vendors at once rather than one by one.
Interest-based advertising profiles built from cookies, IP addresses, and probabilistic IDs across many participating companies at once.
Why removing yourself from DAA WebChoices (AdChoices) matters
On DAA WebChoices (AdChoices), anyone can look you up — often for just a few dollars — and pull interest-based advertising profiles built from cookies, IP addresses, and probabilistic IDs across many participating companies at once. That is more than enough to target you with spam and phishing, fuel robocalls, or in the worst cases enable stalking, doxxing or identity theft. Removing your DAA WebChoices (AdChoices) listing cuts off one of the easiest public sources of that data about you.
Opting out of DAA WebChoices (AdChoices) is quick and straightforward — it works via bulk browser opt-out tool, and removals usually process in 5-10 minutes. It is free: under U.S. privacy laws DAA WebChoices (AdChoices) has to honor opt-out requests, so never pay a "removal" fee. Most people finish it in just a few minutes.
How to opt out of DAA WebChoices (AdChoices), step by step
Open the DAA WebChoices tool.
Let it scan your browser and list participating companies.
Select all companies (or check individual boxes) and submit your choices.
Install the 'Protect My Choices' browser extension to keep opt-outs after clearing cookies.
Repeat on each browser and device you use.
Link verified June 2026 — brokers change their forms, so confirm it’s the official aboutads.info opt-out before entering anything.
Watch out: WebChoices opt-outs are cookie-based per browser, so they vanish when you clear cookies unless you install the Protect My Choices extension.
Sample opt-out letter for DAA WebChoices (AdChoices)
Some brokers accept (or require) a written deletion request by email. Here’s a ready-to-send template addressed to DAA WebChoices (AdChoices) — open it in the generator to add your details and your state’s legal basis.
To the Privacy / Opt-Out Team at DAA WebChoices (AdChoices), I am writing to request that you remove my listing and delete all personal information you hold about me, and that you stop selling or sharing it. I am making this request as a consumer exercising your opt-out and deletion process. To identify my records: Full name: [Your full name] Please take the following actions: 1. Delete all personal information you have collected about me. 2. Suppress my profile so it no longer appears on your website or any affiliated/partner sites. 3. Stop selling, sharing or licensing my personal information to third parties. 4. Confirm in writing once these steps are complete. Please process this request and respond within 45 days. If you need to verify my identity, contact me using the details above — but please do not require more information than is necessary to do so. Thank you for your prompt attention. Sincerely, [Your full name]
DAA WebChoices (AdChoices) is one of hundreds
Removing DAA WebChoices (AdChoices) is a great start — but your data is on many more sites, and DAA WebChoices (AdChoices) can re-list you within weeks. PersProtect removes you from 499 broker and people-search sites and keeps re-checking so you stay off.
Scan all 499 sites — free →Removing yourself from DAA WebChoices (AdChoices), answered
How is this different from opting out company-by-company?
It applies your opt-out across all participating DAA companies at once, covering far more vendors quickly.
What does WebChoices 2.0 add?
It expands coverage beyond cookies to IP addresses and probabilistic identifiers.
Opt out of other data brokers
See the full list of 100+ brokers and the Google/Bing removal steps in the data-broker opt-out guide. New to this? What is a data broker? · Comparing services? Best data-removal services 2026.