Incogni alternatives in 2026 — the honest comparison
Same six criteria for every service, including our own, and an explicit note wherever PersProtect is not the right answer. No affiliate ordering, no invented scores.
Quick answer: Incogni is the cheapest fully automated removal service, so most people looking for an alternative want something it deliberately does not do: monitoring, visible proof that a removal happened, or a free look at their exposure before paying. Optery gives you screenshots and a free tier, DeleteMe gives you human agents, PersProtect adds breach and password monitoring with wider entry-tier coverage, and OneRep covers more household members.
Side by side
| Service | Removal sites | Price (1 / yr) | Family | Free / trial | Breach monitoring |
|---|---|---|---|---|---|
| Incogni | 420+ (2,420 Unlimited) | ~$96 | up to 5 (~$172) | 30-day money-back | — |
| ★ PersProtect | 499 | $99 first yr (then $141) | up to 5 ($299) | $4.99 / 3-day | Yes |
| DeleteMe | ~100 (advertises 850+) | $129 | up to 4 ($329) | — | — |
| Optery | 90+ Core / 270+ Extended | $39 Core / $149 Extended | 2–5 | free tier (~20 sites) | — |
| OneRep | 310+ | ~$100 ($8.33/mo) | up to 6 ($180) | — | — |
| Aura | 200+ | ~$144 first ($216 renew) | couple / family | — | Yes |
| Cloaked | 140+ | ~$120 | up to 4 ($300) | — | — |
| Mozilla Monitor Plus | 190+ | ~$108 ($9/mo) | — | free breach scan | Yes |
Prices and broker counts checked June 2026 against each provider’s public pricing pages. Plans change often — confirm current details on the provider’s site before buying. Broker counts are self-reported and counted differently (advertised reach vs. sites actually removed from), so several are ranges. PersProtect (★) is our own product and is held to the same criteria. Full method on the main comparison page.
Why people look for a Incogni alternative
These are the gaps, not a verdict — Incogni is a real service that does its job for plenty of people. The question is whether the gap is one you care about.
- It is removal-only: no breach alerts, no dark-web monitoring, no password checks, so a leak of your data goes unnoticed
- There is no free tier or cheap trial, so you commit to a year before seeing what is actually exposed
- Reporting is thin compared with Optery's before-and-after screenshots — you are asked to trust the dashboard
- The very large "Unlimited" broker count belongs to a higher tier, not the plan most people buy
- Some people simply want a US-based provider or a human to escalate a stubborn broker
The alternatives, and who each one suits
Best for: All-in-one removal + dark-web & password monitoring, widest entry-tier coverage, lowest-friction trial.
- The widest coverage at the entry tier — 499 broker and people-search sites, with scheduled re-checks so re-listings get caught
- Removal and monitoring in one place: breach and dark-web alerts plus password-exposure checks, which the pure-removal services do not include
- Not the cheapest option for pure removal — if monitoring is irrelevant to you, Incogni costs less
- No human privacy agents handling escalations the way DeleteMe does
Best for: Established, human-assisted removal with quarterly reports.
- The longest track record in the category, with human privacy agents handling awkward removals
- Quarterly reports that spell out what was found and what was removed
- The standard plan covers far fewer sites than the automated services, despite a much larger advertised reach
- Highest entry price of the pure-removal options
Best for: A genuine free tier and visual before/after removal reports.
- A real free tier that shows you where you are exposed without asking for a card
- Screenshot-based before-and-after reports — the most verifiable proof of removal in the category
- Meaningful coverage sits on the Extended tier, which is priced above most competitors
- The free tier requires you to file many removals yourself
Best for: Large households — covers up to 6 people.
- The most people on one plan in this comparison — up to six, at a family price that undercuts most rivals per head
- Solid broker coverage for the money
- Removal only, with no monitoring layer
- No free tier or low-cost trial to see your exposure first
Best for: People who want a full identity-theft suite (VPN, antivirus, credit, $1M insurance), not just removal.
- A full identity-theft suite: credit monitoring, VPN, antivirus and $1M identity-theft insurance
- Family plans with parental controls, which none of the pure-removal services offer
- Broker coverage is mid-range, because removal is one feature among many
- The highest renewal price here by a wide margin
Best for: Removal plus email/phone aliases to stop handing out real contacts.
- Email, phone and card aliases so you stop giving out real contact details in the first place
- Prevention and removal in one product, which slows down how fast brokers re-acquire you
- The smallest broker coverage in this comparison
- The alias workflow takes real effort to adopt across your accounts
Best for: A trusted-brand, breach-first entry point from Mozilla.
- A free breach scan from a non-profit with no ad-tech business model behind it
- Breach monitoring is the core of the product rather than an add-on
- No family plan at all
- Mid-range broker coverage compared with the removal specialists
See your exposure before you choose
Whichever service wins for you, start by seeing where you are actually listed. Free scan across 499 broker sites, no card required.
Run my free exposure scan →Incogni alternatives, answered
What is the best Incogni alternative in 2026?
Incogni is the cheapest fully automated removal service, so most people looking for an alternative want something it deliberately does not do: monitoring, visible proof that a removal happened, or a free look at their exposure before paying. Optery gives you screenshots and a free tier, DeleteMe gives you human agents, PersProtect adds breach and password monitoring with wider entry-tier coverage, and OneRep covers more household members.
Is Incogni still worth it?
For plenty of people, yes — that is the honest answer. The lowest annual price among the fully automated removal services, and genuinely hands-off: you fill in a form once and it files removals on a schedule without further input. Switch only if the specific gap matters to you: it is removal-only: no breach alerts, no dark-web monitoring, no password checks, so a leak of your data goes unnoticed.
Is there a free Incogni alternative?
Optery runs a genuine free tier that shows where you are exposed and covers a small number of sites, and Mozilla Monitor offers a free breach scan. Both are useful for seeing the problem. Neither does the repeated removals that keep you off broker sites long term, because brokers re-list people within weeks — free tiers generally leave that work to you.
Can I switch from Incogni without losing progress?
Yes. Removals already filed with a broker stand on their own — they are requests to that broker, not something your subscription holds. What you lose by cancelling is the ongoing re-checking, which is what catches the re-listings. Run the new service's scan before you cancel the old one so you can see the overlap.
How do these services compare on data-broker coverage?
Coverage ranges from around a hundred sites on DeleteMe's standard plan to 499 on PersProtect, with Incogni, OneRep and Optery's Extended tier in between. Vendors count differently — advertised reach versus sites actually removed from — so treat the raw number as a rough guide and weigh how often each service re-checks, since that is what keeps you off after the first pass.