Best data removal services in 2026 (honest comparison)
All of these services get your personal data off broker and people-search sites — but they differ a lot on coverage, price, family plans and whether they also monitor breaches. Here’s a straight comparison so you can pick the right one (including where we’re not the best fit).
Quick answer: All eight services remove your data from broker and people-search sites; they differ mainly on coverage, price and whether they also monitor breaches. PersProtect covers the most sites at its entry tier (499) and is the only one here that also includes dark-web and password monitoring ($99 first year, $4.99 3-day trial). Incogni (~$96/yr) is the cheapest pure-removal option; DeleteMe ($129/yr) is the established, human-assisted choice; Optery offers a genuine free tier; OneRep covers the most family members (up to 6); Aura bundles full identity-theft protection; Cloaked adds email/phone aliases; and Mozilla Monitor is a trusted, breach-first free starting point. Choose by what you need most — widest coverage plus monitoring, the lowest price, or hands-on human help.
| Service | Removal sites | Price (1 / yr) | Family | Free / trial | Breach monitoring |
|---|---|---|---|---|---|
| ★ PersProtect | 499 | $99 first yr (then $141) | up to 5 ($299) | $4.99 / 3-day | Yes |
| Incogni | 420+ (2,420 Unlimited) | ~$96 | up to 5 (~$172) | 30-day money-back | — |
| DeleteMe | ~100 (advertises 850+) | $129 | up to 4 ($329) | — | — |
| Optery | 90+ Core / 270+ Extended | $39 Core / $149 Extended | 2–5 | free tier (~20 sites) | — |
| OneRep | 310+ | ~$100 ($8.33/mo) | up to 6 ($180) | — | — |
| Aura | 200+ | ~$144 first ($216 renew) | couple / family | — | Yes |
| Cloaked | 140+ | ~$120 | up to 4 ($300) | — | — |
| Mozilla Monitor Plus | 190+ | ~$108 ($9/mo) | — | free breach scan | Yes |
Prices and broker counts as of June 2026, from each provider’s public pricing pages and review roundups. Plans and pricing change — confirm current details on the provider’s site before buying. We don’t use paid or fabricated ratings here; this is a factual feature comparison.
Our methodology
This is a factual feature comparison, not a paid or affiliate ranking. We assessed every service — including our own — against the same six criteria, because these are what actually determine how well your data gets removed and stays removed:
- Broker & people-search coverage — how many sites the standard plan removes from. We note advertised vs. actively-removed numbers, since vendors count differently.
- Price — annual cost for one person, with first-year and renewal prices where they differ.
- Family coverage — how many people one plan protects, and at what price.
- Free tier or trial — whether you can see your exposure before paying.
- Breach & dark-web monitoring — whether removal is paired with alerts when your data leaks.
- Transparency — how verifiable each provider’s coverage and removal claims are.
Sources & dating. Figures come from each provider’s public pricing and feature pages plus independent review roundups (for example Security.org, AllAboutCookies and CyberInsider), checked as of June 2026. Plans and broker counts change often, so every figure carries a “verify on the provider’s site” caveat and we re-check when pricing moves. Broker counts in particular are self-reported and measured differently (advertised reach vs. sites actually removed from), which is why we show ranges rather than a single trophy number.
Our own product, disclosed. PersProtect is included and marked with a ★. We hold it to the exact same criteria as the others and explicitly call out where it isn’t the best fit — Incogni for the cheapest pure removal, DeleteMe for human agents, Aura for a full identity-theft suite. We use no star ratings, sponsored placement or affiliate-driven ordering; the table is built on features alone, and we never invent reviews or scores.
Which one is right for you?
Best for: All-in-one removal + dark-web & password monitoring, widest entry-tier coverage, lowest-friction trial.
Best for: Cheapest hands-off automated removal.
Best for: Established, human-assisted removal with quarterly reports.
Best for: A genuine free tier and visual before/after removal reports.
Best for: Large households — covers up to 6 people.
Best for: People who want a full identity-theft suite (VPN, antivirus, credit, $1M insurance), not just removal.
Best for: Removal plus email/phone aliases to stop handing out real contacts.
Best for: A trusted-brand, breach-first entry point from Mozilla.
Where PersProtect fits
We’re built for people who want removal and monitoring in one place. PersProtect removes you from 499 broker and people-search sites — more than any of the services above at their standard tier — and re-checks them on a schedule so re-listings get caught. On top of removal you get continuous dark-web and breach monitoring plus password-exposure checks, which the pure-removal services (Incogni, DeleteMe, Optery, OneRep, Cloaked) don’t include.
You can start with a $4.99 3-day trial to see your real exposure before committing, and every plan has a 30-day money-back guarantee. If you only want the absolute cheapest removal, Incogni is worth a look; if you want hands-on human agents, DeleteMe; if you want a whole identity-theft suite with insurance, Aura. For most people who want their data gone and to know the moment something leaks, PersProtect is the best value.
Also worth knowing
Guardio and similar tools detect leaks, block scam links and filter spam — but they don’t removeyour data from broker sites. They’re browser/scam protection, a different category. Useful, but not a removal service.
Newer entrants pair “search yourself” OSINT with automated removal and AI summaries, often on a credit-based model. They’re promising for self-investigation; for straightforward, broad removal + monitoring, the established services above are easier to compare on coverage and price.
See your exposure before you choose
Whichever service you pick, start by seeing where you’re actually listed. Run a free PersProtect scan across 499 broker sites — no card required.
Run my free exposure scan →Data removal services, compared
What is the best data removal service in 2026?
There is no single best for everyone — it depends on coverage, price, and whether you also want breach monitoring. PersProtect covers the most data-broker sites at its entry tier (499) and bundles dark-web and password monitoring; Incogni is the cheapest pure-removal option; DeleteMe is the established human-assisted choice; Optery has a free tier. Match the service to what you actually need.
Is PersProtect a good DeleteMe or Incogni alternative?
Yes. Versus DeleteMe it covers more broker sites at a lower entry price and adds breach/password monitoring DeleteMe doesn’t include. Versus Incogni it adds that monitoring plus a low-cost 3-day trial so you can see your exposure before committing. Incogni is slightly cheaper for pure removal; DeleteMe leans on human privacy agents.
Are cheaper or free data removal tools worth it?
Free tiers (like Optery’s or Mozilla Monitor’s breach scan) are useful for seeing your exposure, but free plans usually require you to file removals manually or cover far fewer sites. Paid automated services do the repeated removals for you — which matters because brokers re-list you every few weeks.
What about Guardio and other “scam protection” apps?
Tools like Guardio detect and alert you to leaks and block scams/phishing, but they don’t actually remove your data from broker sites — they’re browser/scam protection, a different category. If your goal is getting your information off the internet, you want a removal service, not just an alert tool.
How do these services compare on data-broker coverage?
Coverage ranges from ~100 sites (DeleteMe standard) to 400+ (Incogni) with PersProtect at 499. More sites generally means less of your data left exposed, but verification and re-removal cadence matter as much as the raw number — brokers repopulate, so ongoing re-scanning is what keeps you off.
Get your data removed — and monitored
499 broker sites, breach & dark-web monitoring, family coverage up to 5. Start with a free scan.
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