Your data privacy rights in New Jersey

What the NJDPA does for you

The New Jersey Data Privacy Act gives New Jersey residents legal control over the personal data that companies collect about them. Tasks the Division of Consumer Affairs with writing detailed rules, and treats financial-account and precise-location data as sensitive. It is enforced by the Attorney General (Division of Consumer Affairs), and businesses generally must respond to your requests within 45 days. The law does not, however, reach the hundreds of data brokers that quietly resell your profile — for those you opt out directly (see below).

Your rights under the NJDPA

How to exercise your rights in New Jersey

1. Find the business’s privacy request form
   Look for a "Your Privacy Choices", "Do Not Sell My Personal Information" or "Privacy Rights" link in the website footer or privacy policy.
2. Submit your request
   Ask the business to access, delete, correct or stop selling your data — the rights New Jersey grants you under the NJDPA.
3. Verify your identity
   Provide what the business needs to confirm your identity; it generally must respond within 45 days.
4. Opt out of data brokers too
   Statutory requests only reach companies you contact — separately opt out of data brokers and people-search sites that resell your profile.
5. Escalate if ignored
   If a business doesn’t comply, file a complaint with the Attorney General (Division of Consumer Affairs).

Sample opt-out letter for New Jersey residents

A ready-to-send deletion request that cites your rights under the NJDPA. Add your name and the broker in the generator, then send it to the company’s privacy address.

To the Privacy / Opt-Out Team at [Broker name],

I am writing to request that you remove my listing and delete all personal information you hold about me, and that you stop selling or sharing it. I am making this request under my rights as a New Jersey resident under the New Jersey Data Privacy Act (NJDPA).

To identify my records:
Full name: [Your full name]

Please take the following actions:
1. Delete all personal information you have collected about me.
2. Suppress my profile so it no longer appears on your website or any affiliated/partner sites.
3. Stop selling, sharing or licensing my personal information to third parties.
4. Confirm in writing once these steps are complete.

Please process this request and respond within 45 days. If you need to verify my identity, contact me using the details above — but please do not require more information than is necessary to do so.

Thank you for your prompt attention.

Sincerely,
[Your full name]

Who has to comply

Businesses that control or process the data of 100,000+ New Jersey residents, or 25,000+ residents while deriving revenue from selling personal data.

Because the law only binds businesses above these thresholds, many of the smaller sites and data brokers that expose you aren’t covered — which is why a direct opt-out matters even in New Jersey.

Enforcement & penalties

The NJDPA is enforced by the Attorney General (Division of Consumer Affairs). Penalties run to Penalties under the New Jersey Consumer Fraud Act. There is no private right of action, so you can’t sue a company yourself — but you can file a complaint with the Attorney General (Division of Consumer Affairs).

Data brokers and people-search sites in New Jersey

New Jersey does not run a data-broker registry, so no central list tells you who holds your data. Every major broker is still required to honor an opt-out request — there are just hundreds of them, and they re-list you within weeks. Our free data-broker opt-out guide walks each one, and our free breach & dark-web check shows what’s already leaked.