How to remove yourself from Equifax (Marketing Data)
In addition to credit reporting, Equifax monetizes consumer data through marketing and analytics datasets. Its myPrivacy portal lets you opt out of having your personal information used for marketing purposes. Opting out here does not affect your credit report or score.
Demographic data, purchasing behavior, and address history sold to marketers, insurers, and analytics buyers outside the credit context.
Why removing yourself from Equifax (Marketing Data) matters
On Equifax (Marketing Data), anyone can look you up — often for just a few dollars — and pull demographic data, purchasing behavior, and address history sold to marketers, insurers, and analytics buyers outside the credit context. That is more than enough to target you with spam and phishing, fuel robocalls, or in the worst cases enable stalking, doxxing or identity theft. Removing your Equifax (Marketing Data) listing cuts off one of the easiest public sources of that data about you.
Opting out of Equifax (Marketing Data) is fairly straightforward, with one extra verification step — it works via web privacy portal (myPrivacy), and removals usually process in 10-15 minutes (15-45 days to process). It is free: under U.S. privacy laws Equifax (Marketing Data) has to honor opt-out requests, so never pay a "removal" fee. Have your details ready for the verification step, then re-check in a few weeks to make sure the listing stayed down.
How to opt out of Equifax (Marketing Data), step by step
Open the Equifax myPrivacy opt-in/opt-out page.
Enter your name and full postal address; optionally add date of birth, email, or phone to improve matching.
Select the opt-out option to stop marketing use of your information.
Submit the request and save the confirmation reference.
If needed, follow up by mail to Equifax, P.O. Box 1025, Atlanta, GA 30301 or call 1-866-295-6801.
Link verified June 2026 — brokers change their forms, so confirm it’s the official equifax.com opt-out before entering anything.
Watch out: Adding more identifying details speeds matching but means handing Equifax extra data, so weigh how much you share.
Sample opt-out letter for Equifax (Marketing Data)
Some brokers accept (or require) a written deletion request by email. Here’s a ready-to-send template addressed to Equifax (Marketing Data) — open it in the generator to add your details and your state’s legal basis.
To the Privacy / Opt-Out Team at Equifax (Marketing Data), I am writing to request that you remove my listing and delete all personal information you hold about me, and that you stop selling or sharing it. I am making this request as a consumer exercising your opt-out and deletion process. To identify my records: Full name: [Your full name] Please take the following actions: 1. Delete all personal information you have collected about me. 2. Suppress my profile so it no longer appears on your website or any affiliated/partner sites. 3. Stop selling, sharing or licensing my personal information to third parties. 4. Confirm in writing once these steps are complete. Please process this request and respond within 45 days. If you need to verify my identity, contact me using the details above — but please do not require more information than is necessary to do so. Thank you for your prompt attention. Sincerely, [Your full name]
Equifax (Marketing Data) is one of hundreds
Removing Equifax (Marketing Data) is a great start — but your data is on many more sites, and Equifax (Marketing Data) can re-list you within weeks. PersProtect removes you from 499 broker and people-search sites and keeps re-checking so you stay off.
Scan all 499 sites — free →Removing yourself from Equifax (Marketing Data), answered
How long does the opt-out take?
Equifax says it processes these requests within 15 days, though verification can extend it to roughly 45 days.
Does this stop prescreened offers too?
No, prescreened credit/insurance offers are handled separately via OptOutPrescreen.com.
Opt out of other data brokers
See the full list of 100+ brokers and the Google/Bing removal steps in the data-broker opt-out guide. New to this? What is a data broker? · Comparing services? Best data-removal services 2026.